“These shoes are made according the Goodyear production method. We cannot add more craftsmanship! Each part is customised by hand in our factory here in Moergestel. You will come across poetic professional jargon, such as patching, spraining, side licking, cutting and 'sloping'. It makes my cobbler’s heart beat faster... We have made shoes this way for centuries. Initially completely by hand and after the industrial revolution with the help of machines. At the end of the production process the side of the sole is given the right colour with a brush dipped in stain. Without spilling! That tray with stain is placed about 30 metres from the desk where I am typing on now. Producing shoes... we really love it here.”