“Everything about this sneaker is new. A new last, a new sole, new materials and even a new wordplay on the tongue label. I always enjoy wordplays most when they don’t really get noticed or aren’t even understood. Preferably, I don’t even explain them. The more mystery, the better. On this shoe it says ‘On the Floris van Bommel’. Think about this one for a second! (Spoiler alert 1: Read the sentence slowly out loud and listen to what it sounds like. Spoiler alert 2: Put an extra ‘o’ into Floris and separate the ‘is’ from the name, then you should get it… and if you don’t – your loss :P).”