“I believe that the profile of a sole is always important. When you see a shoe with a well thought out sole profile, you can assume that this shoe has been designed with great attention to detail. Just like a man with well-kept shoes gives off an air of having his affairs in order. For this sneaker, we did quite a bit of puzzling to make the letter F from our logo fit in such a way that it creates an all-over pattern. Once we had this figured out, we chamfered the F’s to create a wavy 3D effect. Of course, the purpose of a sole profile is to walk on it, I get that, but… imagine you buy these shoes – wouldn’t you also try not to drag your feet over the floor too much? :)”